Have you ever considered using the Telegram app as a marketing tool?

Apple declared to ban Telegram and Telegram X from its App Store, citing “inappropriate content” on On January 31, 2018. The backlash was immediate, and these apps returned to the store almost overnight.

Telegram is a messaging app which features both direct and group messaging and has a strong commitment to privacy. Thanks to it, there are so many international Telegram users currently, cryptocurrency fanatics, and also, most notoriously, by criminals.

Firstly, it may not appear that Telegram should have a great marketing use case. Why would a reputable brand wish to use an app often touted by petty crooks?

Telegram allows Telegram members to build a vibrant and dynamic community. Telegram creates real-time interaction can reach 100,000 members so it will scale as your brand grows.

Telegram marketing memberstelegram

How to use Telegram

You are able to download the service onto the platform of your choice or use the web app. Telegram is always available on PC, Mac computers, on iOS or Android devices. After downloading the software, you will sign in with your phone number. When you enter your phone, you are able to choose to connect your contacts to look for friends.

Once you set up with an account, you should enjoy public group to explore and understand how other users are using Telegram.

Creating your own channel

You have to pay attention to several points if you want to create a Telegram account.

Firstly, your brand’s needs will impact a lot on your community international that might mean having a bilingual staff. Besides, you also should keep shifts to be available 24/7 or at the least posting a pinned post with your available hours in GMT.

Secondly, your community can interact not only publicly but also with each other, so you will want to be very careful and protective of your users. BEBO is the acronym which you have to remember for this: Ban Early, Ban Often. I would like to recommend an informal appeal process via email but retaining the right to ban anyone for inappropriate behavior.

Finally, it is very important to remain friendly at all times because your community will be tightly knit. It doesn’t pay to be touting company marketing in most of the conversations. It is better if you encourage your friend to have separate accounts with first names to identify who they are.

While these are just started, I hope that I have been able to pique your interest. Telegram is an ideal tool for savvy brands to connect and engage their user base. Do you think its viable for your company?

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