In recent years, Telegram is a messenger app that is increasingly developing and stands out among many messenger apps thanks its remarkable features, one of them is that messages are secured and encrypted. Therefore, businesses apply Telegram widely to connect with their Telegram followers.
Telegram allows businesses easily to send the text to their customers through messengers. It is cheaper than sending an SMS or calling a person, especially, businesses can create a certain customer community.
If entrepreneurs concern about the security of the private information, Telegram will make you satisfied by providing security to all your conversations. And Telegram is the best option to do that.
Since 2018, Telegram with the great features has drawn more than 200 million active users, over 15 billion messages are sent on Telegram every day. Especially, the advertisement isn’t done by the app developer.
Thanks to these elements, Telegram becomes a helpful tool to promote business. It is completely suitable to be applied to any business. Telegram allows all users to create a channel to communicate with other users. Building brand awareness is easier because Telegram doesn’t have any advertisement so also not having competitions.
Other benefits of using Telegram for business include:
– Data security: Telegram applies cloud storage, which allows you to use it from any devices.
– Fast delivery: Telegram can send messages with the fast speed.
– Completely free: you have not to spend any money on advertising, subscription fees, and other in-app payments.
– Unlimited storage: one of the outstanding features of Telegram is no limits chats and media sent in the messages.
– Timer feature: Telegram will provide a timer option if you want some messages to deleted after a period of time.
– No limits on file types: unlike Viber or WhatsApp, Telegram permits you to use any file with the help of Telegram.
– Encrypting certain conversations: If someone wants to have a secret communication, Telegram offers these users to make a private conversation thanks to its feature, which is really essential for business communications.
Telegram is a really helpful app to send messages, share content and even start advertising promotion. Especially, Telegram can ensure that your messages are safe and are totally prevented from hackers.
Well, Telegram is indeed a preeminent app. However, developing a Telegram group on Telegram need many times, effort and the knowledge, how to increase your Telegram members. Telegram will be a perfect choice for a small business if you manage to do a lot of promotional tasks on your own.
In this article, we will give you a few tips that help you take control and grow your Telegram following better. But before coming to these tips, you should know how to create a Telegram channel, through it, you can connect your customer and promote your business.
How to create a channel on Telegram
Step 1: Creating a channel
To do that, you open Telegram on your phone or tablet and go to the Menu. Choose “Create a channel”, and the next page is opened.
Next, you need to put a channel name. Notice to use your business name to promote brand awareness, and then write a short description for your channel.
Step 2: Choosing a type of your channel
Telegram users can choose to create public or private channels. If you create a public channel, your members can easily access it by searching. And with private channels, the person who wants to join it must have a specific invite link.
We encourage you to create a public channel in order that anyone can also join. Besides, you should create a customized link to share with others and help them easily find your channel via Telegram search.
Step 3: Finishing touches
You can add new followers to your channel before finishing edits and saving it. Thanks to connecting your contacts, Telegram will help you to find other Telegram users to join your channel. After adding members, you save the changes and can use this new channel.
Telegram channels are a perfect choice for businesses to communicate effectively with their customers. Unlike Telegram groups, Telegram channels allow an unlimited number of Telegram subscribes, which become valuable for business.
To grow your Telegram channel, your contents posted on your channel is really important. Let’s find out the following tips.
How to grow your following on Telegram
Tip #1: It’s all about the picture
Telegram is typically used for building brand awareness of most businesses. To market capably your business, you should choose your logo as a profile image because your logo will help to identify your channel among millions of other channels and groups.
Your channel can be described through a logo or a channel description. With using your logo, you should add a channel description, it will make your channel more obvious and let your potential followers know that it’s your real Telegram channel and they are always welcome to join.
Tip #2: Choosing the right topic saves the conversation
An interesting topic of conversation will make your channel more attractive and easy to draw Telegram followers. As an entrepreneur, you need to choose the topics relating to the goal you’re tending to promote your business.
These topics can be special offers, discounts, and updates on your product or services and more. You should encourage your members to discuss business-related questions or take some advice, which helps you to receive replies and improve your products. In the end, your products will become familiar with your members and you have a number of loyal customers.
Tip #3: Make use of Telegram’s API
Telegram allows users to access their open source API. Which means you can create a Telegram-like messenger on your platform by using Telegram’s interface.
The user support team provides all important information on how to create your own Telegram application which helps you make your own customized place to connect with your members, to modify it to the needs and features of your business.
Give Telegram a shot!
Now, you knew how to create and grow a Telegram channel which helps you to communicate with your members and build your community. However, you will quickly lose your followers if spam them with too many advertisements. Hence, continue your channel carefully and reliably, your Telegram is surely successful.