Telegram is a messenger application you can communicate with family, friends or colleagues. If you know WhatsApp, Telegram is rather alike WhatsApp but it can do what WhatsApp can’t do. One of the outstanding features of Telegram is allowing you to create Telegram groups, supergroups, channels, and even bots.
Both Telegram and WhatsApp are the messaging apps. But they differ from how to use, security, messaging, file size, group types, and more.Telegram allows you to create a group with 200 members and it can be elevated to a supergroup with up to 100,000 Telegram members. And a WhatsApp group can only contain 256 members.
Now, we will discover the chance of creating and setting up a Telegram Channel for your business. Then, you can publish helpful information and inform news to your members with this channel here.
What is Telegram channel for business?
Telegram channel for your business is a place you can efficiently interact with Telegram channel subscribes by posting news, information, photos, videos and more. In general, Telegram channel is very similar to a business page on Facebook and thanks to its features, it matches business.
Telegram allows you to create a public or private Telegram channel. Each public channel will have a specific link to be shared on your website and social networks, then everybody can join your business channel through this link or by finding your channel name in the app. If you want to create a private channel, remember that users can only access a private channel from a unique link.
Computer can access both Telegram and WhatsApp, however, a better feature of Telegram is ensuring all chat in secure cloud and chatting without having your phone connected.
Set up a Telegram channel for a business
Before defining a business telegram channel, you need to first create a new one. you can create a Telegram channel through your phone application. You just need to enter the app, click the menu in the top left, and then click “New Channel”.
In this part,you have to provide the name of your business channel. You should choose a short and interesting name because it will be which your followers see first.
You will use a high-quality photo including your logo in the form of a square to put a profile picture.
It means that you need to write some information about your channel to mention what you will publish there and what it is meant for. It is important because your followers will see it when visiting your channel.
You can choose to create a public or a private channel. While anyone can join a public channel by searching for it or via its own link, to join a private channel, you must have an invitation link.
If you want to create a public channel, you must create a unique link to your channel, this link is used to publish the link on the other sites. The form of the link is t.me/username, where username is your username accessed by using the @ sign.
If you choose to create a private channel, you will be sent a unique link to share with Telegram users wanting to join your channel.
You’ve finished creating and setting a Telegram channel for your business.
In case you want to modify your channel description or make supplementary changes, login in your channel, click the name of your channel, click the gear, and then click “Channel Info”. You can edit all information in here such as name, description, channel type, link and more.
Add a nice option for you, it is “Sign Messages”. When you activate this option, your name will appear instead of the name of the business channel. By default, this option is switched off in order that the channel logo and channel name can appear when you public a post.
By following the above steps, you can create successfully your own business telegram channel. Then, you need to manage it efficiently.
You can also access your channel through your computer’s browser by using the link: https://web.telegram.org.
It is necessary that you add members to Telegram channel and spread out your channel through websites, social networks, blogs, and more. Then, publish the high-quality posts so that you can increase Telegram member. Finally, you should use this tool as part of your marketing strategy.